Save the boy child from ‘creative’ shaming

“Nothing is more wretched than the mind of a man conscious of guilt.”
-Titus Maccius Plautus

If nothing is more wretched than the mind of a man conscious of guilt, then nothing is more disgusting than the mind of a man who uses children to hide behind his own guilt or his own need to get quick fame. I am referring to the recent video made by Keegan Pinto, Creative Head – FCB Ulka. Brilliantly sickening!  No doubt, many feminists are clapping their hands in glee, foaming at the mouth.

Welcome to the phenomenon of the human shield. And when the human shield comprises of children, it is very effective in delivering any message. Recently, there was a big hue and cry on social media when paramilitary forces allegedly used a protestor as a human shield. What Keegan Pinto and the other stakeholders have done is nothing short of using small children as human shields in a gender shaming exercise

The children in the video are shown repeating phrases like ‘Mother and father, save me from becoming a bad man when I grow up’ repeatedly replacing the phrase ‘bad man’ with ‘repeat sex offender’, ‘rapist’, ‘wife beater’, ‘molester’, ‘stalker’, ‘pervert’, ’chauvinist’, ‘misogynist’ and going on to coax their parents to teach them ‘gender equality’ and ‘correct values’. This video is an exercise in shaming men by shaming little boys. into not becoming something they may or may not become, solely by the virtue of being male. This reveals a seriously twisted mind worth condemning on so many levels. Let us examine the assumptions that we are supposed to digest. Assumption one: That all males are bound to grow up to be rapists or other types of criminals. Assumption two: That active intervention is required at a young age to stop the transformation of boys into criminals. Assumption three: That if young boys themselves send this message to parents and society to save themselves from becoming criminals, the message becomes very effective.

The only assumption worth its salt here is that the ‘creative head’ will do anything to gain the attraction and hero worship of young and impressionable women. So much for desperation! No one would have minded much if he had emasculated himself in the video. However, his attempt to social-engineer gender behavior by injecting sexual guilt, that too into little children who do not fully understand gender roles, responsibilities or crime, is downright disgusting.

Looking at the age of the children in the video, it becomes clear that none of the children actually understand the full extent of the meaning and import of the words they have been made to parrot. We must also take into account the effect of the video on young adolescent male viewers who could face serious sexual confusion and self-hate. On the other hand young adolescent female viewers would start thinking that their natural attraction to young males is somehow perverted and wrong since according to the video all males if not corrected as children are doomed to be sexual deviants and perverts.

The fact that this video has used small children to deliver a nasty, guilt-loaded, guilt-inducing message exposes the fact somewhere some guilt has actually been offloaded off somebody’s mind. Only a guilty mind would use the ‘creativity’ of delivering guilt using the essence of innocence; that which is the defining nature of childhood.

Interestingly the video makers made the young boys use a phrase like ‘save me from becoming a man who shames you, gives you a bad name’. Using small children to deliver adult messages which they don’t even understand fully is shameful in itself. Children have very fragile thought processes and whole education systems across the world grapple with the difficulty of imparting moral education. When you add gender equations to the mix, then the problem gets that much more complicated. Any attempt of this kind is bound to have far reaching negative effects on young impressionable minds.

What is even more disturbing is the fact that many people on facebook are heaping praises on Keegan Pinto for his ‘creative’ idea. Some of these people appear to be the parents or guardians of the children portrayed. All these people must take a hard look at the underlying assumption of the ‘Creative Head’ that all male children are bound to become stalkers, wife beaters, rapists, molesters and repeat sexual offenders and examine if they themselves are all or any of the above. If not, they must examine for themselves if they have reached the point of being non-criminals only on the interventionary and manipulative tactics of the likes of Keegan Pinto in their childhood.

It is shameful how some people can use their ‘creativity’ to vilify a whole gender, including young defenseless and clueless boys in order to please women. Keegan Pinto and his art appreciators must understand that his actions are nothing less than psychological manipulation of young boys.

When the Labour Ministry of the government can deliberate and decide on how many number of hours a child artiste can work, I am sure it is also worth considering and to formulate laws on how and what messages a child actor can be allowed to render and portray.

https://www.youtube.com/watch?v=7r-lkDhjfRc

http://www.thehindu.com/news/national/child-artistes-can-work-only-for-5-hours-a-day/article18201739.ece

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